Enterprise UX, Digital Products
PlayNow by BCLC
Snippet of PlayNow Website

Snippet of the new PlayNow by British Columbia Lottery Corporation (BCLC)

Project Summary

Working within enterprise UX as a servicing divsion, most of my work is still under non-disclosure. Please contact me for more details.


BCLC (Client)


Enterprise UX, Digital Products


2018 - Current


Strategy, UX


Bruce Beh, BCLC UX, Business Intelligence

Software/Tools Used

Axure, Sketch, Invision, Jira, Confluence, After Effects

My Responsibilities

  • Design solutions for new and improved digital experiences
  • Perform and document user research and user testing
  • Create user flows, wireframes and interaction specifications
  • Stakeholder engagements and seeking regulatory approvals
  • Oversee work with developers and various vendors

Our Results

  • Increased organic traffic
  • Increased customer experience scores on multiple levels
  • Increased marketing opt-in and email subscriptions
  • Reduced customer support cases

Wish I could share more... maybe try another project.